About
I build the commercial side of software companies that don't have one yet — sales, marketing and revenue operations, usually starting from nothing. I've done it three times, plus a few companies of my own, mostly in London and now in San Francisco.
Right now I'm Head of GTM at Parahelp, where eight of us support Cursor, Lovable, Replit and Supabase. I took over the sales cycle from the founders two months in.
I write occasionally about sales as a craft: why it got industrialised, why that pushed away the people who would be best at it, and what it actually takes to develop someone. If you want to talk about any of that, or you're hiring for something like it, email me.
Experience
Head of GTM — Parahelp
San Francisco · 2026 – present
- Took over the full sales cycle from the founders within two months.
- More than doubled customer count, including the two largest ARR deals to date.
- Signed Supabase, Rogo, Modal, Speechify, Higgsfield, Parallel, Sana, Cal and Juro.
Growth & Revenue Operations Lead — Omnea
London · 2025 – 2026
- Grew qualified pipeline from 60% to 120% of target. Introduced outbound calling, which became half of all pipeline, and ran the company's first marketing campaigns.
- Rebuilt outbound messaging around customer pain, improving meeting quality and AE acceptance.
- Scaled the Commercial Associate team from 6 to 19, while cutting interviews per hire from 180 in the US and 100 in the UK to roughly 40.
- Halved time-to-promotion and raised the bar with it; associates now run meetings, RFPs and business cases in their first month.
- Migrated the revenue org onto HubSpot as source of truth, and introduced territories and account tiering.
Head of Growth — Kernel
London · 2023 – 2025
- Joined pre-product. Built the commercial contracts, the financial model and the Salesforce environment, and ran the full sales cycle.
- Led SDR, marketing and RevOps. Scaled ARR from zero to several million.
Founder — Meliora, Skagen Clothing, CreatorHive
2022 – 2024
- Founder and CEO of Meliora: zero to $200k monthly revenue and $25k monthly net profit in six months.
- Executive Director and co-owner of Skagen Clothing, a $15m/year DTC apparel brand.
- Co-founder of CreatorHive, recovering ad revenue for creators with more than 750m combined followers.
Group Strategy & Corporate Development — Samlino Group
London · 2020 – 2022
- Two-person London HQ alongside the Group CEO of a 400-person, SoftBank-backed group operating in six countries.
- Acquired two competitors in Belgium, launched a joint venture with the largest media company in South-Eastern Europe, and led IPO preparation.
- Owned board materials for all 13 group board meetings. Recruited Managing Directors and CEOs.
Executive Assistant to the Managing Partner — Nova Founders Capital
London · 2020 – 2022
- Recruited senior hires, ran finance through a CFO transition, and led strategic projects across the portfolio.
Education
BSc in Mathematics and Economics, University of Copenhagen.